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Selected Publications


As seen in . . .
Photo Trade News
The business of Photo Retailing
          
What Do Consumers
Want For Christmas?
Not Digital Cameras with Bad Shutter
Lags That Are a Hassle to Use!
Megapixel and digital zoom one-upsmanship have proven effective marketing tools, but these features appear to be emphasized at the expense of other important aspects of the digicam consumer experience. (Click for the complete article.)

As seen in . . .
Los Angeles Times
 

EZ Rated, Inc. evaluates and communicates the consumer experience through "out-of-box" setup and first-use evaluations, diagnostic assessments, technical documentation services, and ease-of-use labeling.

As seen in . . .
Wall Street Journal
 

. . . EZ Rated "invented" systems for providing ubiquitous product-rating information to consumers. . .

As seen in . . .
Detroit Free Press

          

The manufacturers of every new gadget and program claim that they're easy to use. But are they, really? (Click for the complete article.)

 

As seen in . . .
Photo Trade News
The business of Photo Retailing
            
Digicam or Digican't?
Digital camera setup still too
daunting for most consumers

Effortless computers and email clients, hot-and-cold-running-bandwidth that whisks 5-megapixel images to the photofinisher, home color printers with professional quality output in a snap, and for peanuts . . . NOT! (Click for the complete article.)


Case Study:

Many costs are directly linked to the lack of efficiency in the setup and first use of a digital camera; we offer this case history of a camera owner as an illustration. This individual was identified during EZ Rated's test group recruitment for a leading manufacturer's digital camera evaluation. He was allowed to participate in product evaluation to facilitate our greater understanding of this particular digital camera owner's experience. His results were not included in the data collected for the customer. (Click for the complete article.)


Case Study:

A leading brand's multifunction printer displayed at a local retailer impressed Chris. When Chris' mother (referred to as JRN below) needed to replace her printer Chris quickly recommended that she purchase a similar multifunction printer for herself. (Click for the complete article.)


Clear Product Labeling

" . . .industry groups could do a better job of
developing standard labels." 1
EZ Rated's ease-of-use labeling was created in response to some of the critical issues addressed in Cybercitizens Plead for Clarity In High-Tech Product Labeling. 1 EZ Rated's ease-of-use labels are put on technology products/ services and their packaging to quickly and credibly answer two decisive consumer questions:  (Click for the complete article.)


Nabisco Computers

"The real dummies are the people who, though
technically expert, couldn't design hardware and
software that's usable by normal consumers
if their lives depended upon it" 1
TechXNY recently convened here in New York City. A couple years ago the PC Expo component of TechXNY alone would have fully occupied two floors of the Jacob Javitz Convention Center--this year they occupied a small part of one. The Information Technology spending mania of the past two decades is but a memory. I.T. markets now more closely resemble traditional markets--where low cost, high value producers of consumer-friendly products are the ONLY winners/ survivors. (Click for the complete article.)


Techno-Frustrato

Yes, bells and whistles sell product. However, these days the frustration resulting from the half-baked technology solutions dominating store shelves is now front-page news, as evidenced by the New York Times Sunday edition (Comforts of Home Yield to Tyranny of Digital Gizmos 4/28/02).  (Click for the complete article.)

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